Choosing measures that actually work at your kind of site

The OTLE monograph’s reference catalogue is organised by six strategic axes. It is a good catalogue, but much of it assumes an urban office: metro access, a bike lane at the door, a season ticket people would actually use. If your site is in an industrial estate, in the countryside, or runs a seasonal peak, you need to filter it.

Measures by axis, with the filter applied

The “fit” column reads for a site with no usable public transport and a seasonal peak.

Axis	Measure	Fit
Collective transport	Company shuttle from the towns with most staff, activated only in campaign if that is where the volume is	High. The flagship wherever there is no public transport, and the highest-impact item for a rural site
Collective transport	Shared service with other companies on the estate	High. Spreads a high fixed cost; art. 26.6 contemplates joint services
Collective transport	Subsidised or tax-exempt travel card	Only where a usable line exists — then it is cheap and quick
Shared mobility	Internal carpooling platform, matched by town and shift	High. Formalises what already happens informally, makes it measurable, covers people without a vehicle
Shared mobility	Reserved, better-located parking for high-occupancy vehicles	Medium. Zero cost, visible signal, easy win in the negotiation
Fewer journeys	Shift and schedule alignment with routes and carpool groups	High. Organisation, not investment — often the highest impact per euro
Fewer journeys	Remote and hybrid work for administration, sales and lab	Low in production, but mandatory to address under art. 26.3. Where it is not possible, say why
Safer journeys	Road safety training built into induction, covering fatigue and night driving	High. Cited explicitly by the law, and the one that prevents actual accidents
Safer journeys	Lighting, signage and pedestrian–vehicle separation at access points and the weighbridge	High. Internal traffic multiplies in campaign. Cheap, and it addresses the accident record directly
Safer journeys	Route risk mapping and a reporting channel	Feeds off survey question 8 (perceived risk incidents)
Cleaner vehicles	Charging points in staff parking, sales fleet electrification	Medium. Mandatory as a subject; commit phase 1, study the rest
Active mobility	Covered bike parking, lockers and showers	Medium. Only where there is an urban centre within about 5 km. Elsewhere nobody uses it, and committing to it damages credibility
Active mobility	Safe pedestrian route to the nearest stop or town	Usually needs the municipality — hence the art. 26.3 coordination duty

The transferable logic

When a peak concentrates a large, low-mobility-option workforce into a few weeks, collective transport and road safety carry the plan. A winery taking on 200 seasonal workers from four or five villages for a six-week harvest gets most of its impact from a campaign shuttle, a carpooling platform matched by village and shift, and road safety training at induction — not from bike parking.

Substitute harvest for high season, milling campaign or Christmas peak and the ranking barely changes. What changes is the accessibility diagnosis, which is why the filter must be applied to your own sites rather than borrowed.

How many measures?

Twelve well-specified measures beat forty headlines. The OTLE monograph is explicit: do not include a measure you cannot describe with a complete card. Split the list in two — committed measures in the body with cards, and measures under study in an annex. That distinction protects you in the negotiation and in the biennial follow-up, where you report execution against what you committed.